New Wave: Designers Reinventing the Caftan in Marrakech

Marrakech is no longer just the city of palaces and riads: it has become a laboratory for contemporary caftans.

Open Workshops

The new generation welcomes visitors in workshop-boutiques where the maalems can be seen working. Transparency in manufacturing becomes a creative argument.

Hybrid Cuts

Shirt-caftans, pant tekchitas, oversized gandouras: the young Marrakchi houses are reimagining traditional garments for urban and travel-oriented lives.

Claimed Craftsmanship

All proudly claim handmade: braided sfifa in the medina, individually tied aakad buttons, natural dyes. The Moroccan luxury of tomorrow is being built here.